New Delhi: The Narendra Modi-led Bharatiya Janata Party government has increased the rates at which it gives ads to newspapers by 25%. The hike is over and above the existing rate structure for advertisement in print media by the Bureau of Outreach and Communication.
The hike is effective from January 8, 2019, and will be
valid for a period of three years. Experts believe the government is
trying to keep the print media in good humour before the upcoming general
The last such revision was made in 2013. An official release said this decision has been taken based on the recommendations of the 8th Rate Structure Committee constituted by the Ministry.
The committee took into account several factors, including the increase in the price of newsprint, processing charges and other factors which go into the computation of advertisement rates.
The Information and Broadcasting Ministry said the decision will benefit especially to the medium and small newspapers including a large number of such papers in regional and vernacular languages.
The move is a huge relief for India’s embattled print industry. The ad rates offered by the government were one-tenth of the commercial ad rates on print but contributed around 12-15% of the total adex of small and medium sized papers.